Bringing Rugby to the Masses

Amidst the copious write-ups of the 6 Nations and stories about the sad passing of both Joost van der Westhuizen and Sione Lauaki, one story that probably didn’t get as much attention as it deserved last week was the announcement that ITV have secured the rights to broadcast the 2019 and 2023 Rugby World Cups. Well it is great to see such a big tournament still being kept visible to such a wide audience on free-to-air TV, probably the best bit of the story was that this year’s Women’s Rugby World Cup and the U20s World Championships 2017-2019 will also be broadcast on ITV.

One of my earliest ever articles on this site was rather critical of the amount of broadcasting that the women’s game gets, and it looks like some of the people at the top agreed, as this year has so far been very promising for the broadcasting of the women’s game.

Though there are not just one or two broadcasters showing the Women’s 6 Nations tournament in the UK as it is for the men’s game, all the England matches are being shown live on Sky Sports. Likewise many of the Wales games are also featuring on S4C or BBC Wales, so it is good to see that, even if it is not on free-to-air TV, broadcasters are becoming more willing to show this tournament. Hopefully this will be the first step in a process that will end with all games in the tournament being broadcast by the same company, or spread over just a couple of broadcasters, allowing people to watch more of the tournament as a whole.

The BBC have also created a 30 minute weekly highlights show for the Women’s 6 Nations. This is part of the reason that I have held off writing this for a week, as I wanted to watch this show for a couple of weeks to properly judge it. I have been pleasantly surprised at the quality of the program, with decent highlights being shown – it does tend to focus more on England, but that is almost to be expected – and also a good calibre of guests giving analysis. There is no point getting the usual BBC pundits if they have no knowledge of the women playing, so I have been very happy to see big names from the women’s game like Gary Street and Non Evans on the show so far. In recent years, we have had to rely on the BBC giving a quick montage of any games that had been played up to that point in the week, or games from the week before, so it is good to now have these highlights in more detail and on free-to-air TV. Some people may be unable to watch games that are on Sky, or may not yet be big enough fans of the women’s game to consider it worth 2 hours of their time to watch live, so this highlights show will help keep fans up to date and hopefully help to build up a bigger fan base for the women’s game.

It is great to see that the Women’s World Cup is getting the same treatment as the men’s by broadcasting it on ITV. ITV already have the highlights show for the Premiership and broadcast half the 6 Nations as well as all of the men’s World Cup, and will also be showing a number of live Premiership games from next season. It certainly feels as if they are trying to become the definitive free-to-air broadcaster of rugby union, and I think they have realised that the women’s game is an area of the sport that is growing at an impressive rate, especially after the performance of Team GB in Rio. With the (now professional) Red Roses defending their title so close to home, the interest in the tournament will stretch outside its usual group of fans, so free-to-air broadcasting will help spread women’s rugby to the masses. The agreement only seems to be for the 2017 tournament at the moment, but hopefully if this goes well we will see future tournaments being added to this.

While I was very happy to see the Women’s World Cup picked up by ITV, I was extremely surprised, but not in a bad way, to see ITV also pick up the next three U20s World Championships, starting this summer. Many of the games that I have seen in recent years have been entertaining affairs, with England’s regular success again likely increasing the interest in the tournament. We have also seen a number of recent graduates from the U20s featuring at the top levels, including Baptiste Serin, Jack Clifford, Ross Moriarty, Jack Nowell and Maro Itoje all starting games in the opening rounds of this year’s 6 Nations, and current members of the England U20s like Zach Mercer and Sale’s Curry twins regularly playing top-level rugby for their clubs. As we begin to build towards Tokyo 2019, some of these players may be making it into the senior national teams in time for the World Cup, and I’m sure many more will be making the step up in the years following, it’s never to early to start watching the stars of the future.

I may not be the biggest fan of ITV sports coverage in general – I hate the regular ad breaks – but the quality of the rugby broadcasts have generally impressed me over recent years. I can only see this new deal with ITV as a positive. Current and new fans will have more access to live rugby, the sport will be able to reach a wider audience and ITV will have the chance to increase their viewing figures during these tournaments, whilst improving their monopoly over a number of free-to-air sporting events. Next thing on the list: get the Women’s Premiership televised!

 

What are your thoughts on the new broadcasting deal? Are you enjoying the increased coverage for the Women’s 6 Nations? Want to give your opinion on anything I’ve mentioned? Comment on here or feel free to tweet me @PS_tetheridge

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s